The choice of Maharajas.

For years we’ve been selling our delicious “mom-made” style indian food at local farmer’s markets. But we wanted a more convenient buying experience for our loyal customers. With expert advice and creative vision from Launch 17, we now have a new identity that increased brand awareness and a broader audience with inline ordering and home delivery.

Nisha and Aman Khatwani, Founders, Mumley Indian Foods

Scope of Work

  • Naming Consultation
  • Brand Identity
  • Package Design
  • Print Communications
  • Website
  • Transportation Design

These traditional, mom-made, Indian meals were originally sold at regional farmers markets. With the populardemand growing, the brother and sister founders decided to make the meals available by home delivery. We created a new name and identity that let their customers know that these were made by mom with love. Along with the product labels, we created door-hanger menus, a website and phone app for ordering, and delivery vehicle graphics.