A no frills without sacrificing value.

Our Asian Gold brand is one of our value lines. The brand identity and packaging needed updating to reflect a no-frills brand. Launch17 met the challenge with a solution that helps communicate and deliver the value of the product to our customers.

Brenden Beck, Sr. VP of Sales and Marketing, FChicken of the Sea Frozen Foods

Scope of Work

  • Brand Identity
  • Package Design

We developed a plan-wrap, no frills solution while maintaining appetite appeal for the price conscious customer.