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Keep it simple and you won’t be stupid.

One of the top challenges in packaging design is that everyone—from sales to R&D to marketing to the CEO—will want his or her pet word, phrase, or image to prominently adorn the product’s principal display panel

Change is good.

. It’s often a daunting task when making changes to your established brand and package design. Here are some common questions: If it’s so daunting, then why do it?Obviously if your brand package is