• All White Papers
  • Brand
  • Branding
  • Differentiation
  • Family of Brands
  • Marketing
  • Messaging
  • Packaging
  • Positioning
  • Story
  • Strategy
  • Thought
  • Trade Show
  • Website

Keep it simple and you won’t be stupid.

One of the top challenges in packaging design is that everyone—from sales to R&D to marketing to the CEO—will want his or her pet word, phrase, or image to prominently adorn the product’s principal display panel

Change is good.

It’s often a daunting task when making changes to your established brand and package design. Here are some common questions: If it’s so daunting, then why do it? Obviously if your brand package is