We had a product that our clients raved about how it restored their hair back to a virgin softness. We just needed help positioning the benefits that our clients loved about our products.
LAUNCH was with us every step of the way from consulting on the product line name, to creating a brand identity that resonated with the demographic of our clientele.
Diana Bernard, Virgo de Novo Professional Haircare
Virgo de Novo offers a line of haircare products that restores hair to the virgin softness it had prior to years of blow drying, coloring, and other harsh treatments.
We started with consulting on the product line name and product names. Then moved on to the label design. And finally applied the branding to the e-commerce website, merchandising materials, and trade show booth.
Inspiration from classic mid-century glamour photography, provided an emotional appeal to the primary audience and a strong point of difference from the competition.