Branding. Packaging. Design.

Our pet snack products were gaining momentum so our packaging needed to keep pace. Launch17 took us from our DIY label to packaging that can now compete on the retail shelf.


Andra Hearne, Founder and President, PowerPaw Products

PowerPaw produces an all natural line of single ingredient, freeze-dried treats for cats and dogs without the added  preservatives, grains, or gluten.


Prior to getting Launch17 involved, they were simply applying a DIY label to generic pouches.


Now PowerPaw has a package with emotional appeal that can stand up to the competition on the retail shelf. After all, who doesn't like kittens and puppies?





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