Branding. Packaging. Design.

Our Asian Gold brand is one of our value lines. The brand identity and packaging needed updating to reflect a no-frills brand. Launch17 met the challenge with a solution that helps communicate and deliver the value of the product to our customers.


Brenden Beck, Sr. VP of Sales and Marketing,
Chicken of the Sea Frozen Foods

Asian Gold was a line of frozen shrimp that had been long overdue for re-branding.


The goal was to develop a line of seafood products that would give customers a value-priced option.


We designed a new identity along with plain and simple, straight forward packaging.


See the before and after below.





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